Privacy Policy

Last Updated: January 12, 2022
1. Introduction

This Privacy Policy applies to all personal information that we collect from you or that you provide to us. This includes the online interactions we have with you through the websites and mobile applications of Regal Ware, Inc. and its affiliates, subsidiaries, divisions and brands (collectively, "Company," "we," "us," or "our" as the context may require) and related electronic Communications.

We are strongly committed to protecting the privacy of our consumers and visitors. We have adopted this Privacy Policy to assist and inform individuals ("you" or "your," as the context may require) who visit or use the Services of our policies regarding the collection, use, processing, and disclosure of your personal information. This Privacy Policy describes: 

  • The types of information we may collect or that you may provide when you visit, access, use or otherwise interact with the Services, or communicate with us regarding the Services. 
  • Our practices for collecting, using, maintaining, protecting, disclosing and processing that information. 

Please read this Privacy Policy carefully to understand our policies and practices regarding your personal information (as defined below) and how we will treat it. By accessing or using the Services, or by communicating with us regarding the Services, you agree to this Privacy Policy and our Cookie Policy (collectively the "User Terms"). If you do not agree with our policies, practices, or terms and conditions contained in the User Terms, you may not use or access the Services. 

This Privacy Policy may change from time to time. Your continued use of the Services after we make changes is deemed to be acceptance of those changes, so please check this Privacy Policy periodically for updates. 

2. What Websites Does this Privacy Policy Apply To?

This Privacy Policy applies to information we collect at and through websites owned and controlled by Company, including but not limited to, www.americankitchencookware.com, www.espro.com, www.lifetimecookware.com, www.royalqueencookware.comwww.regalware.com, www.saladmaster.com, www.westbendcookware.com and related mobile applications (each a "Site" and collectively, the “Sites”). The Sites, together with all content, functionality, mobile websites, microsites, applications and services offered on or through the Sites and related electronic communications are referred to herein as the "Services." 

This Privacy Policy does not apply to any website owned or operated by or communications sent to you by any third party, even if such third party website or communication links to the Services or if the Services contain links to a third party website. We encourage you to be aware when you leave the Services and to read the privacy statements of those third party websites that may also collect your personal information. 

Company uses third party distributors and dealers to sell our products. This Privacy Policy does not apply to any website owned or operated by or communications sent by those dealers or distributors. Please be aware that our distributors and dealers have different privacy policies and practices than Company. 

3. How Do We Collect Information and What Kind of Information Do We Collect?

Certain features of the Services enable potential consumers and consumers to provide Company with certain personal information that we may use to contact or identify you. This information may include, but is not limited to, first and last name, e-mail address, phone number, facsimile number, mailing address, billing address, payment information, company name and position or title. For example, we may collect this information when you register for an account, make a purchase, post a review, send us messages, subscribe to our mailing lists, newsletters or other forms of marketing communications, participate in a survey, click on an ad, redeem a promotion or use some other feature of the Services. 

If you browse the Sites, regardless of whether you create a user account, purchase any products or services or otherwise interact with the Sites, Company logs your IP address (the internet address of your computer) to tell us which parts of the Sites you visit and how long you spend there. Company will also track the state and/or country you are accessing the internet from, the date and time you visited and the type of computer, operating system and Web browser you are using. Your browser supplies us with this information. 

If you contact us through e-mail, we typically retain the e-mail in our file servers and collect any contact information you provide so that we can reply to you and service your account. Your e-mail also contains metafiles that may contain IP addresses, domain names, and other standard file information and this information may be retained electronically on our servers or in routine backup files. 

4. How Do We Use and Share Your Information?

Company uses your personal information to answer your questions, provide you with excellent consumer service, process and acknowledge orders, sell you our products and services, ship you products, provide you with marketing information about our products and services, improve the performance of the Services, and other activities in the normal course of manufacturing, marketing and selling cookware. 

By sending an e-mail to Company, making a purchase through the Services, registering or subscribing with the Services, or otherwise providing your contact information to Company, you authorize Company to contact you using the contact information you provide, including e-mail, mail, telephone or facsimile.  

We may use your e-mail address to notify you about the status of your order, provide consumer service information, or to answer your questions and requests. We may also occasionally send you e-mail updates, sales notifications, or other promotional information about our products and services. If you do not want to receive our electronic newsletter or promotional e-mails, you may unsubscribe at any time by clicking on “unsubscribe” at the bottom of any of our promotional emails or by contacting us as indicated below. 

We use your IP address to learn more about our visitors as a group, not about you as an individual. The information helps us identify overall usage patterns and trends on the Sites. 

Company may share personally identifiable or other information with our parent, subsidiaries, divisions, and affiliates. 

We may also disclose your personal information to third-parties, including, but not limited to, distributors and dealers, our independent sales network, common carriers and payment processors, to help us market our products and services, process orders, deliver products and otherwise assist us in running our business. For example, if you make a purchase through the Services, Company will share your information with Company's payment card processing service provider. Additionally, Company may disclose your personal information if required to do so by law or in the good-faith belief that such action is necessary to: (a) satisfy applicable law, a legal order or comply with legal process; (b) defend the rights of Company or its affiliates or business partners; (c) detect, prevent or otherwise address fraud, security or technical issues or (d) protect against harm to the rights, property or safety of Company employees, agents, affiliates, business partners, consumers or users of the Services.  

If the ownership of all or substantially all of our business changes or we otherwise transfer all or part of our assets relating to our business or the Services to a third-party, such as by merger, acquisition, bankruptcy proceeding, joint venture, partnership or otherwise, we may transfer or sell your personal information to the new owner. In such a case, unless you agree differently or unless otherwise permitted by applicable law, your information would remain subject to the terms and conditions set forth in this Privacy Policy. 

Except as set forth in this Privacy Policy, Company will not sell your personal information to any other organization unless you expressly agree to it (typically by checking a box indicating your consent). 

5. Social Media, Cookies, Web Analytics and Aggregated Data Social Media

Company is active on social media pages, such as Facebook, LinkedIn, YouTube, Pinterest, Instagram and Twitter, and Company may integrate social media widgets or features on the Services. These social media companies may recognize you and collect information about your visit to the Services, and they may set a cookie or employ other tracking technologies. Your interactions with those features are governed by the privacy policies of those companies. Regal Ware may display targeted advertising to you through such social media platforms. Such social media companies have interest-based advertising programs that allow Company to direct advertisements to users who have shown interest in our products when you visit a social media platform. These advertisements are governed by the privacy policies of those social media companies that provide them. 

Cookies  

To improve your experience on the Services, we may use “cookies,” web beacons, and other technologies to receive and store certain information when you interact with the Services. Cookies are small text files that the Services may place on your computer as a tool to remember your preferences. When you visit the Services again, the cookie allows our site to recognize your browser. Cookies may store unique identifiers, user preferences and other information, such as your IP address, what pages you visit or how you arrived at the Services. You may refuse the use of cookies by selecting the appropriate settings on your browser; however please note that if you do this you may not be able to use the full functionality of the Services. To learn more about how we use cookies, please see our Cookie Policy. 

Web Analytics 

We may use third-party service providers, including but not limited to Google Analytics, to monitor and analyze the use of the Services. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic to Google servers in the United States. Google Analytics does not identify individual users or associate your IP address with any other data held by Google. We use reports provided by Google Analytics to help us understand Site traffic, and web page usage. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en 

Aggregated Data 

Company may take personal and business information and aggregate data so that it is no longer identifiable. Company may use this information to enhance the features of the Services and services. Company may also sell or license this aggregated information to third parties or publish the information. Company will take reasonable precautions to ensure that such aggregated information does not contain any confidential or otherwise identifiable data that could be used to identify its source. 

6. Where Do We Store Your Personal Information?

Company is based in the United States. Any information collected through the Services or electronic communications as described in this Privacy Policy may be stored and processed in the United States or any other country in which Company or its affiliates or service providers maintain facilities. If you are located outside of the United States, please note that we may transfer information, including personal information, to a country and jurisdiction that does not have the same data protection laws as your jurisdiction, and you consent to the transfer of information to the United States. 

7.  How Do We Protect Your Personal Information?

Protecting the safety of your personal information is important to us. We maintain appropriate technical, administrative and physical safeguards designed to protect the personal information you provide against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. Certain pages on the Sites may use Secure Sockets Layer (SSL) technology to protect your information as it is transmitted to us. 

However, SSL technology is not utilized throughout all parts of the Services. However, because no method of Internet transmission is 100% secure, Company cannot guarantee, ensure or warrant the security of any personal information you transmit to Company.

8. For How Long Do We Keep Your Personal Information?

We will keep your personal information until you contact us and tell us to modify or delete it from our servers or until we determine that the personal information is no longer needed to fulfill the purposes for which it was collected. Company will also retain and use your personal information as necessary to comply with our legal obligations, resolve disputes, protect our assets, and enforce our agreements.  

9. Your Rights in Relation to Our Use of Your Personal Information

You have the right to access, correct, or delete your personal information in certain circumstances. You also have the right to withdraw any consent you have given Company to process your personal information. If you have questions about the personal information Company has about you, need to modify, access or delete your information, or want to withdraw your consent for Company to process your personal information, you can contact us as provided below.  

If you are a resident of the state of California, please see Section 14 for more information about your rights and choices regarding your personal information. 

If you are an individual who is located in the European Economic Area (EEA), please see Section 15 for more information about your rights and choices regarding your personal information. Nevada residents who wish to exercise their sale opt-out rights under Nevada Revised Statutes Chapter 603A may submit a request to us via the contact methods listed below. However, we do not currently sell data triggering that statute's opt-out requirements. 

10. Children’s Privacy

The Services are not directed toward children under 13 years of age. If you are under the age of 13, please do not attempt to use the Services or provide any personal information about yourself. If we learn that we have collected personal information from a child under the age of 13, we will promptly delete that information. If you believe we have collected personal information from a child under the age of 13, please contact us as provided below.

11. Governing Language

Any translation of this Privacy Policy is done for local requirements and in the event of a dispute between the English and any non-English versions, the English version of this Privacy Policy shall govern. 

12. Governing Law and Jurisdiction 

Unless otherwise required by applicable law, this Privacy Policy, and Company's collection and use of consumer information, shall be governed and interpreted in accordance with the laws of the United States and the State of Wisconsin without regard to its conflicts of laws provisions. Any disputes arising out of this Privacy Policy shall be adjudicated in Washington County, Wisconsin or Milwaukee County, Wisconsin or by a federal court of competent jurisdiction in the Eastern District of Wisconsin.  You waive any objection to such jurisdiction or venue. 

13. Privacy Policy Changes

Company reserves the right to change its privacy policy at any time without prior notice. Any changes to this Privacy Policy will be posted on the Sites and will be effective immediately upon posting.